The effect of messages is supposed to be encompassing, strong, immediate and dangerous.
Link moureen October 10,pm people have no stregth ones the media pull their trigger they completely surrender by believing what is broadcasted Link Gladys November 21, at 3.
People can now interact with the media through social networking sites and can even direct the flow of information to others. The Hypodermic Needle theory is a linear communication theory which suggests that a media message is injected directly into the brain of a passive, homogenous audience.
Citizens understood the play as people of other planet attacking a place in New Jersey. Ehsanullah March 13,am A situation which already created, media also play its role to influence a large group of audience. If you know personally what occurred you know that the media tends to blow things out of proportion and then by the time that everyone adds their take on the matter, a blitz can occur with very little actually taking place.
These leaders essentially take in the media's information, and explain and spread the media's messages to others. So if some one knows it just help me out PLZ alli ibukun mistura July 22,pm what are the relevance of the academics needle theory in the current communication environment?
The audience is passive and susceptible and are easily influenced by the message which might not be true every time. At the time only a few theorists, those from the School of Chicago, were skeptical about the findings of these researches.
Instead, it was founded on the assumption that humans, controlled by their biological nature, will react instinctively to passing stimuli in similar ways. Lazarsfeld introduced the idea of the two-step flow of communication  in Link Michael Tawiah March 28,am The media plays on the emotions and intelligence of the audince because they leave no room for the audience to think.