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Locate your own research within the context of existing literature [very important! When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis.

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For example, after conducting a thorough literature review [very important! As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Close More Sales with a Case Study Presentation Update your sales presentation with case studies to crush your sales goals. Help your customers embark on their own epic journeys. This part of the discussion section should also note any unanswered questions or issues your case study could not address. Instead, check out the next tip to see what really matters most in your case study presentation. Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?

This part of the discussion section should also note any unanswered questions or issues your case study could not address. However, as effective as this technique can be, it does create certain pitfalls, namely the risk of repetition.

A case study presentation, on the other hand, invites prospects to be part of a story where—with your help—they can solve their biggest challenges and reach their goals as an organization.

Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information. A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions.

Firstly, you want your audience to visualize themselves as the protagonist of the case study. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event.

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If the hotel receptionist from our early example started to say goodbye and then went on and on to ask you about your experience, sharing with you the comments of other clients, or started talking to you about where you are going next, and why, and maybe if he had been there himself, started to tell you all about where to go and what to see, well… you get the point.

Instead, the strongest sales presentations show them stories of the results your customers have seen.

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Note that, depending on the discipline you are writing in and your professor's preferences, the concluding paragraph may contain your final reflections on the evidence presented applied to practice or on the essay's central research problem. Inversely, a bad ending leaves the recruiter with some doubt that will linger. By the end of a case study, the reader should be able to visualize themselves as the hero of their own story. Your documentation and slides must have the same flow of topics. You should add full forms with short forms if have used anywhere in the slide. Does the case challenge and offer a counter-point to prevailing assumptions? Bibliography Definition The term case study refers to both a method of analysis and a specific research design for examining a problem, both of which are used in most circumstances to generalize across populations. A good ending to your case study can help people forget some of the not-so-good points about your case study middle. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in the context of explaining the relevance of the case in addressing the research problem.
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How to Write a Convincing Case Study in 7 Steps