Decision on brand or generic name

brand name selection online

Richard Nordquist is a freelance writer and former professor of English and Rhetoric who wrote college-level Grammar and Composition textbooks. They collected switchback data for eight drug products from from a large national US health insurance database. Background of Brand Naming "Brand naming has existed for centuries.

selecting a brand name

By - June 5, Patient perceptions of different generic products may influence the rates of switchbacks to branded drugs. Numerous studies have demonstrated equivalent clinical outcomes between branded and generic products for various drug classes.

Decision on brand or generic name

Within the six-month period after market entry of a generic equivalent, the use of authorized generic and generic drug products represent the majority of drug use in the United States. They collected switchback data for eight drug products from from a large national US health insurance database. However, it probably has less impact for word-of-mouth benefits, as it creates confusion as to the actual name of the credit union when used in conversation. Transferring Brands to China. Walmart J. Making a brand name too complicated or vague or too long should be avoided. Authorized generic drugs demonstrate a lower rate of switchback to the branded product most likely due to the identical appearance and non-medicinal ingredient list. Second, a successfully transferred brand name has a 'symbolic' as well as a literal meaning : one that induces positive associations between the transferred brand and the preferred cultural practices or personal goals. Richard Nordquist is a freelance writer and former professor of English and Rhetoric who wrote college-level Grammar and Composition textbooks. Morgan In each of these cases, it has been necessary for brand equity to be built over time — until the consumer has a very clear understanding of what the brand is about.

In recent years bicapitalized names such as eBay and iPod have become popular. The results of this study were published in the British Medical Journal. Wilkinson and A. Principles for brand name selection Once the decision is made above — a descriptive or unusual name — then the following criteria should be used to screen potential candidates for the brand name.

Brand name selection ppt

Authorized generic drugs vs. Drugs with a narrow therapeutic window are usually excluded from these studies since small changes in dose may cause important clinical changes. Morgan In each of these cases, it has been necessary for brand equity to be built over time — until the consumer has a very clear understanding of what the brand is about. Freestanding names like Shell, Kodak and Sony don't actually suggest any attribute or benefit, whereas associative names like Pampers, Visa and Comfort do. For the switchback analysis, they included data from a large US commercial health insurance database from the years to Second, a successfully transferred brand name has a 'symbolic' as well as a literal meaning : one that induces positive associations between the transferred brand and the preferred cultural practices or personal goals. Generic drugs contain the same active ingredients as their branded counterparts but may have a different appearance. Examples and Observations "Jacuzzi is a commercial brand, hot tub is the generic term; i. Wilkinson and A. The results of this study were published in the British Medical Journal. Generic drugs are the same as a brand-name drug in its dosage, strength, safety, quality, performance, intended use, and method of administration, but it may have small differences, like the composition of its inactive ingredients. This may lead to non-adherence to medication therapy and an important financial burden.
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3 Ways to Choose Between Generic and Brand Name Medication