Country manager simulation market entry

country manager how to increase brand equity

Messages are often targeted in terms of benefits sought and demographics. Online peer evaluation. Options for target demographic segments include younger singles and younger couples with no children "younger"older singles and older couples with no children "older"and families with children present in the household "families".

Also, while there is increasing consolidation of retailing globally, it is reasonable to generalize that there is less concentration in most of the rest of the world compared with the United States, Western Europe, and Australia.

country manager simulation toothpaste asia course hero

Many of the hypermarket chains are foreign owned or allied with a global distributor, such as Wal-Mart or Carrefour. Two typical types of trade promotion are slotting allowances and co-op advertising. Also not being completely aware of the market environment and industry news affected our decisions substantially.

country manager simulation asia presentation

They will be priced in BRL at 2. In the Latin America scenario there are 7 countries to enter. Period 2 Market Entry- Enter the Argentinian market.

Country manager latin america simulation answers

By doing this we want to see if this SKU will become more attractive to Brazilian consumers. In setting prices, managers need to consider the segment being targeted in a country for insight into price sensitivity, competition within the segment, and their costs. In the Asia scenario there are 6 countries to enter. The sequence of market entry will be Brazil, Mexico, Columbia, and Argentina. Reports on the competition include reports on the brand formulations available in each country; financial results of the competitors; market share; pricing, promotion, and advertising decisions; and distribution coverage. Consumer promotions commonly include approaches such as free trial size packages, coupons, and point-of-purchase displays. The domestic market has matured, and the head of the Consumer Healthcare Division of a major consumer products company has identified a region as the best potential source of future growth. In Brazil we will target families with two separate campaigns. If your local plant is in a country whose market you are serving, production for that country will automatically default to the local plant. Once decisions have been completed and the simulation advanced, there are a number of reports you can use to track company results in the region. Messages are often targeted in terms of benefits sought and demographics. Books for Marketing. Segmentation options are available for viewing the survey results.

Distribution- In both Brazil, we will distribute through all 5 channels traditional, self serve, hypermarket, web and whole. Therefore, the management team must consider the long-term consequences of sourcing choices on the viability of their strategy with regard to cost.

Distribution analysis shows the channels you have chosen to distribute your product, and the support you are providing to each channel.

Country manager simulation how to win

Each salesperson works in one channel within a country, and cannot work in more than one country. Long term, Kay knows the team will have to provide a net positive contribution for the new region as a whole or be prepared for some very difficult board meetings. Distribution analysis shows the channels you have chosen to distribute your product, and the support you are providing to each channel. Once decisions have been completed and the simulation advanced, there are a number of reports you can use to track company results in the region. In Brazil we will target families with two separate campaigns. The domestic market has matured, and the head of the Consumer Healthcare Division of a major consumer products company has identified a region as the best potential source of future growth. Hypermarkets are a new style of channel that is found primarily in cities. A budget report summarizes spending on salesforce, promotion, and advertising. For Mexico we will stop distributing in the self-service and web channels. Colombia: Cost of goods was too high in the 5th period, so the gross margin was too low, which eventually affected the net contribution. Online peer evaluation.

Ads can be adapted from existing campaigns, or you can create a new campaign. The plant will be expanded subsequently, as required by the volume of sales.

Country manager simulation access code

Product A manufacturing plant will be built in Brazil, because it is the largest market in the region. Self-serve is a more developed store where customers serve themselves, but that typically offers a narrow line of merchandise. Once the plant is built, it cannot be moved, but you can change its capacity. Brazil Chile Col. There will also be an overall index calculated, taking into account issues of regional diversification and product standardization. Advertising 9. In Argentina we cut costs by reusing existing ads from Mexico, because Argentina is also a Spanish speaking country. Retailers have discretion over the final price set in the store, though many follow the MSRP quite closely. Kay looked at her group of category and brand managers, "Well, there's a lot to do. It is essential to keep an eye on our manufacturing sales and the plant capacity to prevent excess production. Brazil Chile Colum. We will promote only in the former two channels. Distribution The type of retailer that stocks toothpaste varies by country.
Rated 5/10 based on 41 review
Download
The International Marketing Simulation